Posted on: Sep 16, 2011
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Frankfurt 2011: Ferrari Announces McLaren-esque ‘Tailor-Made Program’

Ferrari has announced a vast array of bespoke services available for their new models.
McLaren announced at last month's Pebble Beach Concours d'Elegance that they would be offering personalized customization services for owners of their many different models ie. just the MP4-12C. Ferrari, having already run two previous customizable services (the Ferrari 'Special Projects' of Superamerica 45 fame and the 'One-to-One'), is stepping up their game by offering three options for their new vehicles.
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The Classica, Scuderia and Inedita packages will be offered through the Italian's Styling Center. Each member of the program will receive a personal designer that will assist the customer choosing between the all-inclusive options, like colors, trims, finishes and technical options. The announcement of Ferrari's 'Tailor Made Program' was announced at the Frankfurt Auto Show, currently running in Germany.

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