Never mind, if you can, its otherworldly performance. Bugatti
's real genius is in its marketing. Take one of its "ordinary" million-dollar supercars, give it some special trim and a unique name and presto! You've got a couple hundred thousand euros on top of the list price. It's a recipe Bugatti has repeated time and time again, and has stirred up once more at the Sao Paulo International Motor Show in Brazil. To present the Veyron Grand Sport Vitesse for the first time in South America, Bugatti came with the special Rafale edition you see here.