Seat should consider itself lucky. Parent company Volkswagen
has been on a buying spree lately of everything Italian: Ducati, ItalDesign and the Nardo high-speed test track. But the real treasure was Alfa Romeo
, the brand which VW chairman Ferdinand Piech stated several times he wanted to see become a part of his automotive empire. The thing was that Alfa's owner Fiat
wasn't interested in selling. VW as a result has been working to reposition Seat as the Spanish alternative to the Italian marque it can't get its hands on.