Audi has strong ties to the world of football (or soccer, as it's called in some parts of the world). It was Manchester United's auto sponsor until earlier this year when
Chevrolet took over. It became Chelsea's official car partner back in May and also has partnerships with Barcelona, AC Milan and Real Madrid. The "galacticos" have depended on Vorsprung durch Technik since 2003, and each year at around this time, Audi supply the entire Real Madrid team with the cars of their choice.