Published: Nov 02, 2012

Toyota Releases Prius Persona Series

Special edition hybrid gets a unique body color, 17-inch alloys and new interior trim.

Toyota has added the Persona Series Special Edition to its US lineup whil announcing pricing for the three members of the 2013 Prius Family, which also includes the Prius V and Prius Plug-in models. The "style-focused" Persona Series Special Edition is essentially a visual package, adding exterior changes and equipment, including 17-inch alloys and a unique Black Cherry Pearl body color with special badging to let the other hippes know your Prius is special.

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The interior is upholstered in charcoal-colored SofTexTM material with black accents and red stitching. The steering wheel is trimmed in the same material and also gets a dark chrome bezel to complement the dark chrome shift knob ring and door grips. The Persona Series is powered by the same hybridized 1.8-liter four-cylinder engine as the standard model. Good for 134 horsepower, it propels the car from 0-60 mph in 9.8 seconds and tops out at 112 mph. (In other words, Prius slow.) The Persona edition is priced at $27,130, a $1,365 premium over the Prius Three on which it's based.