Posted on: Apr 12, 2012
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Jaguar Design Chief Wants a Supermini

British brand is hard at work expanding its lineup.
In order to better compete with the likes of BMW, Audi, and Mercedes, Jaguar will look to expand its current lineup with a high-performance Mini-rivaling city car. Speaking with What Car?, the brand's head of design, Ian Callum said: "There is hardly anything we haven't looked at as a potential Jaguar product. I have mentioned supermini and that is my personal soapbox, internally and externally. I'd love to think that one day we could make something the size of a Mini."
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He went on to say that although a supermini was his preferred option, it would be hard to make a business case for it. Jaguar recognizes the need for it to expand in order to compete and other projects it could pursue include an X-type replacement to rival the BMW 3-Series and Audi A4, while they are also working on an aluminum-bodied crossover. "We understand that we need to increase our portfolio. Not just from a business point of view, but we also need to get our brand more visible," Callum told the British automotive magazine. Photo displayed is of Sam Clark's Jaguar CX-C supermini concept.

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source: www.whatcar.com

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by Adam Lynton
Jaguar Design Chief Wants a Supermini
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