Launching a new luxury brand is never easy - just ask Mercedes about Maybach
- which is why the British automaker has yet to confirm whether they will risk resurrecting the Lagonda badge or simply market the SUV as an Aston Martin. That could alienate some of the brand's faithful enthusiasts, but the Toyota
iQ-based Cygnet has already done a pretty good job of that. On the other hand, those pre-existing notions don't hold as true in developing markets like China, Russia and the Middle East - markets which Aston is keen to tap into with an exotic luxury SUV the way its sportscars could not.