Fitted for the first time in the 108 years since the British brand's inception were new badges, replacing the iconic R-R. The new grille badge features the Spirit of Ecstasy carrying a Union Jack flag instead of her usual dress. The steering wheel center has also been changed to include a traditional laurel wreath and torch while the wheels carry the Olympic logo "Citius, Altius, Fortius" ("Faster, Higher, Stronger"). "I am delighted that Rolls-Royce
Motor Cars was invited to take part in celebrating the success of the Games and it is appropriate that we should recognize this occasion with a fitting tribute," said RR Chief Exec. Torsten Muller-Otvos.