According to a new report from Car and Driver, BMW
will soon be replacing its "is" models with a different name that should sound more familiar to many. As a quick refresh, "is" branded models fill in the gap between the standard cars and the M GmbH high-powered cars. They're simply a more affordable alternative to those pricey yet absolutely fantastic M cars. In fact, BMW has already begun this process in Europe with models such as the 2012 X6 M50d, the X5 M50d and the M550d xDrive.