Imagine you’re the President of Russia and you’re simply not pleased with the choices of limousines being offered. Sure, you can pick a new one from any number of high-end brands such as Mercedes-Benz
, but wouldn’t it be better if you could ride around in your own custom limousine to show up Obama and his fancy Cadillac
? As it turns out, Vladimir Putin wasn't happy picking out an existing limo. So he tasked ZIL - the company that made the Soviet leaders' limos - with designing a new one entirely from scratch.