Competing as it was with companies like Packard, famous for reliability, Auburn’s problems became very apparent, and dealerships would start bailing. The other issue was the obvious problem that Auburn, Cord and Duesenberg were all building terribly expensive cars during the height of the Great Depression. There was still something of a market, sure, but the Depression had a way magnifying all other problems. In the end, the company would shut down production in 1937. A few years longer would probably have brought Auburn defense contracts and the chance to reinvent itself after WWII, but it was not to be, and three of the great American luxury marques were lost to history.