To say Renault
is doing badly in the UK would be a colossal understatement.
Its market share of less than two percent is at a fifty-year low, so the new Clio
has a massive task to help revive the brand. To give it a helping hand, Renault
has deployed the age-old marketing tactic of "sex sells" in its latest advert for
the hatchback, which centers on a couple of unsuspecting punters being taken
for an unforgettable test drive. The drama unfolds after the salesman shows the drivers the car’s “va va voom”