It may sound hard to believe, but it’s been 10 years since Toyota
launched its youth-oriented Scion
brand. And although sales were very solid at first, today’s situation is quite different. Aside from the FR-S, which is really a rebadged Toyota GT-86
, there’s almost nothing in the Scion lineup that has true youthful appeal. But there’s another issue at play: those original Scion buyers are now older and are able to afford more expensive cars. Simply put, they're not returning to Scion.