There are two trims in the Audi e-tron S Sportback range for 2023: the Premium Plus and Prestige. Both have similar specifications, namely a three-motor setup that develops 429 horsepower and 596 lb-ft of torque, which is sent to all four wheels via Audi's quattro AWD. As with most EVs, a single-speed automatic transmission directs outputs.
Standard features on both trim levels include a power-operated liftgate, a panoramic sunroof, power-adjustable heated front seats, and heated rear seats. The driver-assistance suite comprises forward collision avoidance, blind-spot monitoring, rear cross-traffic alert, lane-keep assist, and a surround-view camera, among others. The infotainment system supports Apple CarPlay, Android Auto, and Bluetooth, while a 16-speaker Bang & Olufsen relays sound around the cabin.
Additional options include individual contour front seats, power soft-close doors, intersection assist, and a head-up display.
Electric vehicles are naturally more expensive than their gasoline counterparts since they are more complex and challenging to construct. Add the fact that it is also a luxury vehicle, and the $90,800 starting price of the Audi e-tron S Sportback Premium Plus makes perfect sense. Adding some extra convenience and safety features, as well as enhanced exterior components, the Prestige trim costs $97,900. These prices are MSRP and do not include the $1,195 destination fee or any possible rebates for buying an environmentally friendly vehicle. It's worth noting that e-tron models are still eligible for potential tax credits of up to $7,500.
There are only a select few ways to alter the standard specifications on either of the two trims. The Individual Contour Seat Package is one of the appealing options and only costs $2,000. It replaces the front seats with individual contour seats and upholsters all the seating with a combination of Valcona and Milano leather. The front seats also receive massage and ventilation functions and gain a memory setting. Another functional option is the Towing Package, which unlocks the SUV's maximum 3,300-pound towing capacity for $750. Lastly, there is the Black Optic Package ($3,500), which equips 22-inch titanium finish alloy wheels and accents various exterior elements in gloss-black.
Neither of the two trims on offer is particularly cheap, but it's worth noting that the Prestige doesn't bring a whole lot of extra value to the table for the extra $7k investment. The Premium Plus already has most of what is available to the electric SUV since it's actually traditionally a mid-tier trim in most other Audi ranges. Therefore, we'd suggest sticking with the base model and maybe using a little bit of the money you save to option on the individual contour seat package. The tow package is also essential if you ever intend to make use of that 3,300-pound towing rating. Add Navarra Blue paint, and you'll still pay less than the top-tier model.