There are three trims levels to choose from for the latest Audi S7, with Premium, Premium Plus, and Prestige making up the lineup. All models are powered by a 2.9-liter twin-turbo V6 that puts out 444 hp and 443 lb-ft. Power goes to the quattro all-wheel drive system via an eight-speed automatic transmission.
Standard features include 21-inch wheels, HD Matrix-design LED headlights, LED taillights with dynamic turn signals and animation, and a power panoramic sunroof. The interior comes well stocked with features, too, including Valcona leather upholstery, a power tailgate, four-zone climate control, ambient interior lighting, heated front seats, parking system plus, a rearview camera, Audi's virtual cockpit plus, a 10.1-inch infotainment screen, lane departure warning, and a stock Audi sound system. Moving up through the range adds heated rear seats, a B&O sound system, a head-up display, traffic sign recognition, and the option to add night vision as an extra.
This is always the worst part of any new car buy. The base Premium S7 Sportback is on sale for $83,500 in the USA, excluding a $1,095 destination charge. Opt for the more heavily-specced Premium Plus trim and you'll pay $87,700. The top-of-the-range Prestige trim will cost $91,500. Tick enough boxes on the options list and a fully-loaded Audi S7's MSRP will happily lighten your bank account to the tune of over $100,000.
One of the easiest ways to make the Audi S7 Sportback stand out as more aggressive is by equipping the $750 Black Optic package. This adds unique 21-inch wheels with performance tires but also deletes most of the silver and chrome trims on the outside of the car, replacing them with gloss black instead. Another handy offering for the Premium Plus trim is the $2,500 S7 Design Edition package, which adds 21-inch wheels, a three-spoke flat-bottomed HOD steering wheel that's heated, Sport design interior with red contrast stitching and Dinamica knee pads, a black roof, and front and rear dark chrome valence elements. The $4,000 S Sport package contains dynamic all-wheel steering, a quattro sport rear diff, red brake calipers, and a sport exhaust. The Luxury package is priced at $1,850 and will add Valcona/Milano leather, individual contour front seats with ventilation and massage, and front passenger seat memory.
Exclusive to the top Prestige trim is the offering of a 19-speaker Bang & Olufsen audio upgrade ($4,900), and the addition of a night vision camera with animal and pedestrian detection ($2,500). The top two models can be had with a Sport adaptive suspension for $350.
Opinions on which car to buy at this level can be divisive, as those of us who can't afford a car half the price of this one would be utterly enamored with a stock standard base model. However, the scale of economics for those who can spend $100,000 on a car is different. Since the difference between the so-called base model and the Prestige trim is around $8k, opting for the middle or top trim isn't overly expensive. Thus, we'd go right for the Prestige model and make the most of its added features, which include a head-up display, extended leather, power soft-closing doors, and added safety equipment. The other options that include performance enhancements, a better sound system, and a night vision camera could be overkill, but if you want to, go for it.