The SQ8 may be an accomplished SUV, but that excellence comes at a price. The SQ8 has a base price of $92,500 for the Premium Plus, which is more expensive than the X6 M50i, but vastly more accessible than the Porsche Cayenne GTS Coupe with an MSRP of $111,700. The range-topping SQ8 Prestige has an asking price of $98,700. The price of the Audi SQ8 is exclusive of the $1,095 destination charge, along with tax, licensing, and registration costs.
Audi makes a few packages available for the SQ8 lineup. Unsurprisingly, there aren't many given that the SUV is pretty loaded already as standard. The $2,900 Luxury Package adds a massage function to the front seats, an extended leather package, and a black Alcantara headlining. The $2,200 Black Optic Package adds 22-inch wheels, all-season tires and black exterior bits including roof rails and a black grille. On the Premium Plus, the $3,750 Executive package includes various items, including ventilated front seats, heated rear seats, extended leather, electric rear sunblinds, and Matrix-design LED headlights. The new $4,200 Carbon Optic package brings with it 22-inch alloys, blacked-out exterior trim, and carbon-fiber mirror caps, door inlays, and rear bumper trim. The Prestige offers a Sport Package that costs $5,900 and adds active roll stabilization, a sport rear differential, and red brake calipers.
The best model of the lineup is definitely the Prestige. The range-topping spec gets a few more standard features including a head-up display, an upgraded interior, and heated rear seats. It's the better option of the two even though it is more expensive. We'd opt for the Sport Package that costs $5,900 and adds active roll stabilization, a quattro sport rear differential and red brake calipers. That being said, if you can only stretch to the Premium Plus, it still feels like a premium high-performance SUV from behind the wheel.