2024 BMW iX

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2024 BMW iX Review: It's Not About Looks

Believe it or not, the 2023 BMW iX is now in its third year of production. The first electric SUV from the German automaker is still one of the most modern vehicles in the stable - and one of those with the most divisive looks. Underpinned by a bespoke electric platform, it boasts an impressive 516 horsepower in base guise and up to 610 hp in its M60 configuration. This puts it in a strong position to go up against the likes of the Tesla Model X and Audi e-tron S. But, it's more than just a powerful EV cruiser. The iX also provides an ultra-luxurious cabin with plenty of the latest tech. It really is starting to look like this could be the future of the brand, though it may need a little polish before consumers are willing to accept the BMW iX for what it is.

Read in this review:

  • Exterior Design 7 /10
  • Performance 8 /10
  • Fuel Economy 9 /10
  • Interior & Cargo 10 /10
  • Infotainment & Features 10 /10
  • Reliability 9 /10
  • Safety 9 /10
  • Value For Money 8 /10
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2024 BMW iX Changes: What’s The Difference vs The 2023 iX?

The BMW iX electric SUV enjoys a new predictive heat management system and improved charging times thanks to manual battery pre-conditioning. The latest model also comes with both an enhanced Parking Assistant and a Highway Assistant. These are optional additions, though, and will cost extra.

Pros and Cons

  • Very... unique styling
  • High-performance powertrains
  • Extremely well-cushioned ride
  • Opulent interior
  • Not the worst all-electric range
  • Not everyone is going to like those looks
  • Range still doesn't compare to a Tesla
  • iX M60 is stupidly expensive

What's the Price of the 2024 BMW iX?

The price of the new BMW iX is quite exorbitant, even for a state-of-the-art EV. The base-model xDrive50 has a starting price of $87,100, while the speedier M60 will cost you well over six figures at $111,500. Luckily, there are only a few options and accessories, so even when you spec it to the max, the bill shouldn't get much higher. However, these are the MSRP prices for the BMW iX and do not include registration, licensing, or the $995 destination fee.

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2024 BMW iX Trims

See trim levels and configurations:

Trim Engine Transmission Drivetrain Price (MSRP)
Single Speed Automatic
All-Wheel Drive
Single Speed Automatic
All-Wheel Drive
See All 2024 BMW iX Trims and Specs

2024 BMW iX Handling and Driving Impressions

High-performance EVs are not particularly rare, but the 2023 iX is especially competent in the handling and drive department. It is deathly quiet and silky smooth, and it takes a truly impressive bump in the road to upset the heavy-set car. However, that weight should not be disrespected, either. The chassis can handle some spirited driving thanks to its low center of gravity, but the M60 has a far more capable setup, with sharper steering and better feedback. You'll have no doubt what the wheels are doing, and there is very little sacrifice in terms of comfort in the name of performance since it comes standard with the cushier air suspension. This model also comes equipped with stronger sports brakes and rear-wheel steering. In review, the BMW iX is a remarkably capable SUV that handles like a car much smaller and lighter.

Verdict: Is The 2024 BMW iX A Good SUV?

The number of electric cars in the USA is growing rapidly, so it is hard for even big brands. Perhaps this is why the automaker went with the unique looks - the iX is conspicuous for its unique styling, not that that's new for the brand, which has shown some questionable decision-making in recent years. But the electric SUV isn't actually unattractive, and it has a gorgeous interior that comes with all the latest tech. Unfortunately, it has some worrying drawbacks, not the least of which is the subpar driving range when compared to the likes of similar high-performance models from Tesla. But at least it is cheaper, and the overall quality is much better. It is similarly cheaper than the Audi e-tron S, which is also handsomely appointed, but it has even less range than the BMW's 324 miles. Overall, the iX is a solid choice for anyone looking for a powerful and luxurious electric SUV that can deliver a few thrills, too.

What 2024 BMW iX Model Should I Buy?

It's a big jump in price from the base model to the M60, and while it does perform better, the regular xDrive50 is more than enough for most people. It's significantly cheaper than direct competitors and offers a plush interior with all the essentials. Also, the money you save can be put to better use on optional packages like the Premium, Convenience, and Driving Assistance Professional packages that add a Harman Kardon sound system, a head-up display, and a surround-view camera, among others.

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