The 2023 BMW M8 Gran Coupe takes everything that is great about the M8 Coupe and puts it in a beautiful coupe-style four-door body that looks even more balanced and elegant. The M8 Gran Coupe competes in the high-performance segment occupied by the likes of the Audi RS7 and Mercedes-AMG GT63 while also getting some in-house competition from its more practically-minded M5 sibling, as well as USA-born super sedans like the Cadillac CT5-V Blackwing.
Available only in Competition guise from this year with a 617-hp twin-turbocharged 4.4-liter V8 engine, the M8 Gran Coupe packs a mighty punch and is a lot more hardcore than M850i xDrive Gran Coupe, despite sharing similar hardware on paper. It's this edge that might bother some people, with a ride that can be too staccato and is at odds with the rather numb steering feel. Still, on good roads, it is both a devastatingly effective super sedan and a consummate cruiser with a refined eight-speed automatic that can shuffle through its ratios discreetly when called upon to relax.
Firstly, there is no longer a regular M8 Gran Coupe and the Competition package becomes standard equipment for 2023, creating the M8 Competition Gran Coupe as the only trim. In addition, standard this year are new dark-accented headlights and special BMW M 50 Years emblems to commemorate half a century of the M division. You can replace these with the traditional BMW roundel if you want to. There are several new paint colors as well. Inside, the infotainment system gets a larger touchscreen, up from 10.3 to 12.3 inches, and the Merino leather/microsuede upholstery gets an additional color scheme to choose from. Lastly, M Carbon competition seats have now become an available extra-cost option.
The base price of the new 2023 BMW M8 Gran Coupe now starts at $134,000, which includes the Competition package but excludes the $995 destination charge. The MSRP of the BMW M8 Gran Coupe compares very well to that of the Mercedes-AMG GT63 four-door's price of around $150,000, now that the GT63 models are again available in the USA for the 2023 model year. But it is a lot more expensive than the manual-shift homegrown super sedan, the Cadillac CT5-V Blackwing, which costs only around $92,000.
See trim levels and configurations:
|Competition Gran Coupe||
4.4L Twin-Turbo V8 Gas
There is no doubt that the M8 Gran Coupe is an incredibly effective tool for going fast, doubly impressive considering its weight. The xDrive AWD provides prodigious grip in all conditions, the 617-hp V8 slingshots it out of corners with eye-widening fury, and it tracks the cornering line flatly, resolutely sniffing out the apex of a curve. It's not all as cohesive as it could be, though and although the unforgiving suspension proves great on smooth roads, the ride will elicit a wince every time you hit a rut or ridge. Compared to the Audi RS7, which is more comfortable even in its suspension's firmest setting, the ride is pretty harsh. The other fly in the ointment is the numb steering feel, which isolates the driver from the action somewhat and reminds them that this is no Lotus Elise.
The new BMW M8 Gran Coupe has its moments of brilliance, but as an overall package, it fails to take class honors. One of the natural competitors of the BMW M8 Gran Coupe, the Audi RS7 four-door coupe, is more balanced, less punishing on the kidneys, has a larger trunk, and is nearly as fast. Even domestic rivals such as the Cadillac CT5-V Blackwing sedan have what it takes nowadays to offer a shockingly resolved sporting experience with four doors - at a far lower price and with a manual gearbox thrown in. For a hardcore M car with such an uncompromisingly hard ride quality, one would expect the whole package to work together to at least make it worthwhile on the track. Sadly, the odd brake feel and numb steering don't sing off the same song sheet as the suspension and fail to tie together the talents of the M8 Competition Gran Coupe the way a cohesive M product should. And you can't dial back the suspension to a comfortable setting; it's still hard even at its softest. Its rivals do a better job at building rapid, elegant four-doors that are also liveable and practical.
There is only a single trim level, so it comes down to how you spec it. Losing yourself in the options list can see you add well over $30,000 to the base $134,000 MSRP of the M8 Gran Coupe. It's up to you whether those fancy paints and cosmetic exterior carbon options are worth it, but we would be entirely happy with the standard options. Specifying the expensive racing buckets and carbon-ceramic brakes only makes sense if you are going to take your M8 on a track regularly, but we would indulge ourselves with one of the stunning contrasting interior Full Merino trim options like Black/Sakhir Orange Alcantara/cloth for $3,500. What we would also consider worthwhile is the combined Active Driving Assistant and Driving Assistance Professional packages; this will cost you $1,800. We'd also add red brake calipers and have the headliner color-matched to the rest of the interior. Specced like this, it brings the grand total to $140,295, destination fee included.
The most popular competitors of 2023 BMW M8 Gran Coupe: