Eterniti Take Five Orders for the £250k Artemis


Despite its lofty price tag, it seems five people are willing to part with their hard-earned cash for a tarted-up Cayenne Turbo.

The London-based boutique luxury carmaker revealed the Artemis SUV at the Beijing Motor Show, labeling it the world's first Super-SUV while announcing its £250,000 price tag. The automaker recruited Alastair Macqueen, who developed the legendary Jaguar XJ220 (at one time the world's fastest road car), to develop the SUV's performance and handling. Power comes courtesy of a 4.8-liter twin-turbo V8 with 600hp and 553lb-ft of torque.

This helps shift the Artemis from 0 to 62 mph in 4.5 seconds and hit a top speed exceeding 180 mph. A handcrafted interior boasts the finest leathers, quilted under carpets and boot trim, lamb's wool rugs, piano black and carbon fiber. There's also a choice of sunroofs and a state-of-the-art audio system. That's all well and good, but essentially the Artemis is a Porsche Cayenne Turbo with added luxury. Nevertheless five Chinese customers have ordered the SUV; four opting for the standard model at £210,000, and one opting for the completely bespoke £250,000 model.

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Eterniti are hoping to lure another 30-40 clients to part with a quarter-of-a-million pounds for the Artemis instead of spending less than half that on the Porsche Cayenne Turbo. With a bit more capital they can then continue with their Supercar project, which is suspected to be a re-skinned Porsche 911 Turbo.