We want Alfa to succeed, so here's what we think the company should do.
Alfa Romeo came into the US with a $6 billion plan to reintroduce the brand with all-new models. It's return to the US was rocky thanks to low sales of the niche 4C sports car and production delays of the Giulia sedan. Even now, Alfa Romeo only sells three models in the US, but we know that more are on the way. We would love to see Alfa Romeo build a more extensive model lineup to compete with other luxury brands. If we were in charge of Alfa Romeo, these are the five models that we would introduce in order to sell more vehicles in the US.
One of our only criticisms with the Alfa Romeo Giulia is that there is no middle model between the 280 hp base model and the 505 hp Quadrifoglio. We wish that there was some kind of middle variant that had around 300 to 350 hp. Alfa could simply tune the 2.0-liter four-cylinder engine to produce more power, but we think that the company could sell more cars by offering a hybrid variant of the Giulia. Hybrid models are becoming extremely popular, and we think that Alfa Romeo could succeed with a sporty hybrid model that gets excellent fuel economy.
The Giulia quickly outsold the niche model 4C, and the Stelvio SUV should quickly outsell the Giulia sedan. Alfa Romeo needs to strike while the iron is hot and build more SUVs. The company has plans to build a larger, seven-seat SUV to sit above the Stelvio in the lineup and compete with the Audi Q7 and Volvo XC90. This is a great idea, but we think that the company should also build a smaller crossover to compete with the Audi Q3 and BMW X3. This class of crossover is selling incredibly well, and could drastically increase Alfa Romeo's sales.
Even though the sedan is becoming less popular due to the rise in popularity of the SUV, we still want to see a larger sedan from Alfa Romeo. Alfa Romeo initially planned to launch eight models in the US, including a 5 Series rivaling sedan. Unfortunately, this car has never materialized and it may never end up being built. We will continue to wait for Alfa Romeo's larger sedan, because we are still mesmerized by the idea of a comfortable cruiser that drives as well as the Giulia.
The Alfa Romeo Giulia is a very nice car, especially at its base price of $38,195. However, companies like Audi and Mercedes have learned that the best ways to attract young buyers to a luxury brand is to offer an entry-level model for under $30,000. Alfa Romeo did trademark the Giulietta name for the US, but decided it would have to be turned into a sedan in order to be successful. The US just doesn't love hatchbacks, but we think that an entry-level Alfa Romeo sedan could sell very well.
The final model on our list is a rival for the Porsche 911. Every company thinks that it can build a successful rival for the 911, but few have stood the test of time. The AMG GT has been a good recent attempt, and we think that Alfa Romeo could easily build something similar. We'd like to see this sub-$100,000 car use a detuned version of the twin-turbo V8 from the Ferrari California T. Other than the Dodge Demon and Maserati Grand Turismo, FCA doesn't have anything in the sub-$100,000 range that could even come close to being a 911 rival, and we would change that.