The Alfa Romeo Giulia is a very nice car, especially at its base price of $38,195. However, companies like Audi and Mercedes have learned that the best ways to attract young buyers to a luxury brand is to offer an entry-level model for under $30,000. Alfa Romeo did trademark the Giulietta name
for the US, but decided it would have to be turned into a sedan in order to be successful. The US just doesn't love hatchbacks, but we think that an entry-level Alfa Romeo sedan could sell very well.