5 Of The Craziest Car Markups We Saw In 2017


Unfortunately, the trend of flipping cars will continue into 2018.

Markups on special edition cars have been the bane of enthusiast's existence for a few years now. Rich jerks with more money than passion buy rare cars, just to sit on them, take advantage of low supply and sell them for a quick profit. This practice has become so common that even the dealers have started to order cars with the sole intention of selling them for a markup. Some manufacturers have taken notice, and will punish those who try to make a profit on their cars. These are the five most ridiculous markups that we've seen in 2017.


One of the strangest examples of car flipping that we saw this year was with the Ford GT. This wasn't just some random car, this one was owned by former WWE star John Cena. The Ford GT was not an easy car to obtain. Owners needed to apply for it and agree not to sell it for at least two years. Cena broke this agreement and Ford actually decided to sue him for it. Clearly Cena made money on his roughly $400,000 investment, claiming that he sold the car to pay off some expenses. We aren't sure how this one will play out, but it proves our point that the whole car flipping trend has gotten way out of hand.


The Porsche 911 R was another very interesting case of a car that shot up in value in 2017. This car had all the makings of a future collectible; a limited run of 991 units, a manual transmission, a naturally aspirated engine, and an old school driving experience. 911 R prices hit $1 million at one point, which is insane for a car with a $185,000 MSRP. Fortunately, Porsche wasn't happy that people were trying to flip the 911 R, and decided to release the GT3 Touring Package, which is extremely similar to the 911 R. Prices are still well over double the original price, but we think that Porsche's handling of the situation was much better than Ford's decision to sue its customers.

So far, our list has included two cars that only rich people can afford. Don't worry, regular people can also be cheated out of their money by dealer markups. We really liked the Honda Civic Type R, because its $34,775 base price was positioned under its rivals from Ford and Volkswagen. Unfortunately, Honda dealerships have been taking advantage of Type R demand and have been marking the car up by as much as $25,000 in some cases. The Type R is a great hot hatchback, but there are so many better cars for $60,000 that we'd rather have. Just wait for the hype to die down on this one. It's a shame that dealers are being so greedy, perhaps Honda should build more units and kill these markups.


What's worse than flipping a car just to make a huge profit? How about selling a car that you don't even have yet? That is exactly what one dealer in Colorado is doing with a Dodge Demon. A dealership called Custom Cars West claims that it has an allocation for a Pearl Blue Demon, and it is charging big bucks for it. The Demon's sticker price is around $86,000, but this dealer wants $175,000 for their car. Dodge tried to stop this by giving the Demon a custom plaque with the owner's name and punishing dealerships that asked for a markup. Since this wasn't an actual Dodge dealership, it looks like these measures were ineffective.


Trying to sell a car before it arrives is a pretty sleazy thing to do, but it isn't as bad as selling a car that does not even exist yet. The Mercedes Project One is shaping up to be one of the greatest cars in the world, and only 275 will be built. Of course, all of them have been sold for $2.63 million a pop. So far, the car has only been shown off in concept spec, so it is impossible to tell how good the car will really be. That hasn't stopped one customer from flipping their build spot for a massive $5.23 million. The car hasn't even been revealed yet, so clearly this person is selling their spot just because they can. Mercedes said that it would punish people who tried this, but we haven't seen any response as of yet.

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