For those with money to burn.
In one sense, every car that Rolls-Royce makes is bespoke. But the British automotive legend specializes in tailoring its cars for its customers, offering bespoke services via its highly skilled designers and craftspeople who ensure that customers' visions come to life. Whether it's the interior, the coachwork, or both, Rolls-Royce has the skills and access to the materials to make something incredible happen if you have the money. These are the cars that take luxury and style to a whole new level.
Horology is the study of the measurement of time, and a horologist is a person that is either a scholar, aficionado, or someone that deals professionally with timekeeping apparatus. When a Rolls-Royce designer met with master horologists from Switzerland, the idea for a special Phantom model was born. It features the largest stainless steel and gold inlay ever seen on a Phantom model that "depicts an abstract schematic of a watch movement." It also houses a Rolls-Royce clock set in a solid silver guilloche (a precise decorative technique based around repeating patterns) case. The car is painted Gunmetal and Black and features a hand-painted gold and silver twin coachline, while the Spirit Of Ecstasy figurine is plated with 24-carat gold.
Rolls-Royce is so posh that a British Rose Breeder developed a flower exclusively for the marque called the Phantom Rose, and it grows only at its Goodwood facility in the UK. It also has a customer from Stockholm with enough passion for flowers he commissioned a Phantom that immerses the occupant in a floral design. The florid embroidery could easily have gone over the top but, while intricate, the interior isn't too busy. It took a million embroidered stitches to make and is lit up at night by Rolls-Royce's starlight headliner.
When the Rolls-Royce Sweptail debuted at the Concorso d'Eleganza Villa d'Este in 2017, it became the most expensive new car on the planet. No official figure has been given, but it's reported that the one-off handbuilt car, inspired by early 20th-century coach building, cost its owner around $12.8 million. The unnamed person approached Rolls-Royce with a vision of a two-seat yacht inspired car that harks back to the style of the 1920s. It's the most unique modern Rolls-Royce to roll out of Goodwood and a pure example of a car existing just for the sake of existing. Even the number plate digits, 08, are individually milled from aluminum ingots and were then hand polished.
Rolls-Royce describes the Dawn Silver Bullet as a "contemporary interpretation of the classic roadster spirit and driving experience." As marketing speak goes, that's surprisingly accurate. It's the first client commissioned project of Rolls-Royce's Collection Cars project. Only 50 are being made of the two-seat drop-top Dawn models, and the Aero Cowling with vapor-blasted titanium finisher that replaces the rear seats positively drips with style and elegance.
It's also finished in ultra-metallic Brewster Silver Paint as a homage to classic trial cars. Inside there's a carbon fiber dashboard, and the center console is surrounded by quilted leather. According to Rolls-Royce, the quilted leather is inspired by leather jackets as the "quintessentially rebellious fashion accessory". That piece of marketing speak is easily picked apart, but we won't dispute the fact that the Dawn Silver bullet is drop-dead gorgeous.
"Rolls-Royce Collection Cars are poetic embodiments of artistry and skill," the carmaker claims, and we would laugh at those words from any other automaker in the world making that assertion. However, the Wraith Kryptos justifies those words. Rolls-Royce Bespoke Designer Katrin Lehmann said, "The name Kryptos is derived from Ancient Greek, referring to something unseen, hidden and coded, mythical even. Ciphers can be traced through millennia, capturing the imagination of some of the world's most brilliant minds."
The Wraith Kryptos plays with the notion that code can be appreciated as art without understanding the specific message. There is a complex cryptographic code used in the Wraith Kryptos that Rolls-Royce invited people to try and crack to reveal a series of messages within the car.
It took two months of testing to make sure diamonds would keep their shine in paint; then, the company crushed 1,000 diamonds into powder for the final product. Well, the top half is painted with the diamond paint, but it's not like that impacts the owner's bragging rights. Rolls-Royce claims the diamonds were ethically sourced but won't reveal how much the car cost. A Ghost costs $332,500, though, and a single one-carat diamond costs roughly between $8,000 - $10,000 each.
The bespoke British automaker is careful not to venture into garishness, but if the Rolls-Royce Wraith Inspired By Earth doesn't cross the line, it pushes right up against it. Predictably, it was commissioned by someone in Abu Dhabi. The design represents the Solar System and planet Earth as seen from space, and the airbrushing on the hood alone took over 100 hours to complete. It also features an Emerald Green coachline, incorporating the Sun and the Solar System's eight planets. The Royal Blue paint represents the fact that 75% of the Earth's surface is covered by water, and the interior is draped in Moccasin leather to represent the sands of the UAE's deserts. At the same time, the Navy and Cobalto Blue accents symbolize rivers and lakes.
As a send-off to the last generation Rolls-Royce Ghost, the automaker built a 5- unit run of a special edition based around a concept called the 200EX. Highlights include a commemorative plaque made from melted-down metal from the original 200EX Spirit of Ecstasy hood ornament and engraved with detail about the car's origins. The contrasting leather and embroidery are inspired by the original 1907 Silver Ghost's interior, and the longer wheelbase models feature a headliner resembling the silhouette of the Spirit of Ecstasy. The short wheelbase version features Rolls-Royce's starlight headliner with a Shooting Star configuration that was hand-woven using 1,340 individually mapped fiber optic lights.