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The Best Way To Spend $5,000 Improving Your Pickup Truck

Car Culture / 15 Comments

What modifications would you make if you had a spare $5k?

Pickup trucks are some of the most customized vehicles in the United States. We rarely see trucks that are completely stock because owners love to personalize their vehicle with aftermarket goodies. If you own a Ford, GM, or Ram truck and would love to go on a part spending spree, American Trucks has now teamed up with Barricade-Off Road to give away $5,000 worth of truck parts. Barricade Off-Road is an industry leader in truck and Wrangler exterior protection and styling but the giveaway actually includes the entire AT catalog, not just Barricade parts.

To enter, all you need to do is provide your contact information - you don't even have to purchase an entry. You can even enter for additional chances to win every day until 11:59 PM Eastern Time on June 30. The random draw will take place on July 7, 2019, so be sure to enter the giveaway.

We scoured AT's website and picked out seven cool truck parts we'd buy if we won a $5,000 shopping spree.

Tonneau Cover

A tonneau cover is one of the first things truck owners purchase because it helps keep the items in your bed dry and secure. AT has plenty of options ranging from less than $200 to over $1,500, so it will easily be covered by the $5,000 prize.

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Ever since Ford released the F-150 Raptor back in 2011, every F-150 owner has wanted to copy it on their own truck. If the real Raptor is a bit too expensive, AT has plenty of Raptor-style front grilles available. Prices range from around $150 to $250 and make the basic F-150 look much more aggressive.

Chase Rack/Roll Bar

A lot of recent pickup truck concepts have what is known as a chase rack or roll bar. These are mounted in the bed right behind the cab and add an off-road element to the truck. They also serve the purpose of acting as a mounting point for roof lights and even a spare wheel. Plus, they will protect occupants in case of a rollover. Prices range from around $400 to over $2,000.

Wheels & Tires

Wheels and tires are another highly popular modification for truck owners. These are often the first items truck owners buy because they significantly improve the aesthetics of the vehicle. AT has several cool options including several for the F-150 that look like Raptor wheels. Prices range from around $150 to $350 per wheel and tires are similarly priced.


If you own a GM truck like the Chevy Silverado or GMC Sierra, we suggest blowing the entire shopping spree on one of the Whipple supercharger kits on AT's website. These are available for GM's 4.8, 5.3, 6.0, and 6.2-liter engines and start at around $6,000. This means you'll end up around $1,000 out of pocket but we think it is worth it for such a tremendous upgrade.


In AT's last giveaway, it gave $2,000 worth of exhaust parts from its catalog. We love the sound of a V8 truck, especially when equipped with an aftermarket exhaust. If we won the $5,000 giveaway, we'd probably equip our truck with a full exhaust system for around $1,000 to $2,000.

Bull Bar

It may not be in everyone's tastes, but we love the look of a truck with bull bars. Most of the time, these do not serve any practical purpose out on the road except for looking cool. But a bull bar is actually extremely handy during off-roading if you need to push another vehicle without damaging your own. It will also protect the truck in the event of a collision with an animal.