5 Awesome Car Commercials From Super Bowl 2018

Car Culture

The game may have been epic, but these commercials were pretty great too.

Super Bowl 52 was a thriller, with the Philadelphia Eagles emerging victorious over the New England Patriots. The game may have been epic, but many car enthusiasts were looking forward to seeing the best car commercials that the industry can come up with. We hate it when car companies use certain tropes in their commercials, but the five that we have chosen were all focused and well executed. 12 car commercials were shown during the game, but only the best five have made our list.

Related:
5 Annoying Things We Hate About Car Commercials
5 Annoying Things We Hate About Car Commercials
2018 Kia Stinger Review: The Underdog Story That We Should All Root For
2018 Kia Stinger Review: The Underdog Story That We Should All Root For

The Kia Stinger is one of our most anticipated cars of the year. Like the Alfa Romeo Giulia last year, Kia had to make sure that it made a big splash during the Super Bowl. We think that the “Feel Something Again” commercial with Aerosmith's Steven Tyler did a good job on introducing the Stinger to the world.

Hyundai aired two commercials during the game, but it was the "Ref to the Rescue" ad for the Kona that caught our eye. The ref ejects all of the kids so that their parents could go home to watch the game, which was very funny to watch.

In recent years, one of the best ways to sell sports cars has been to get a super hero to drive it. The Audi R8 saw a popularity spike after Tony Stark drove one in the first Iron Man movie. Now, Lexus will put its new LC500 sports car into the latest Black Panther movie, where it will be driven by the vibranium suit-wearing king/super hero.

Truck commercials are always a big part of the Super Bowl. FCA had two commercials to show off the new RAM 1500 truck, but our favorite was the “Icelandic Vikings” ad. This commercial shows a bunch of Vikings heading to the game, but they turn around when they find out that the Minnesota Vikings weren't in it.

We hate it when car commercials try to show cars doing something that they weren't built to do, like drive on a race track. That's why we appreciated Jeep's “Anti-Manifesto” ad. Instead of spewing out some nonsense about the new Wrangler, Jeep just decided to show off its capabilities by driving up a waterfall.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

Students Create 600-HP Honda Civic Hybrid Rallycross Machine

Deep Orange 9 is our kind of school project.

Is The Jaguar XE SV Project 8 Way More Powerful Than Advertised?

Jaguar claims the super sedan has 592 horsepower under the hood.

This Is The Road-Going Porsche 935 Targa Of Our Dreams

Let’s hope someone converts the Porsche 935 for the road in real life, too.

1,200-HP Electric Audi Sets A New World Record Driving Backwards

The Porsche GT2 RS Doesn't stand a chance (even going forward)

Self-Driving Range Rover Sport Navigates One Of UK’s Most Complex Public Roads

It’s another milestone in the quest for fully autonomous driving.

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