James Bond

007 Elements Is For Hardcore Jaguar And James Bond Fans

Exhibit located at ‘Spectre’ shooting location will include Land Rover Defender and Range Rover Sport SVR movie cars.

Those of you how've watched the latest Bond flick “Spectre” may remember a snowy, remote location in the film for Hoffler Klinik. It's located in Solden, Austria, and is the real-world home to the stunning Lake Altaussee Ice Q Restaurant, which offers a 360-degree view of the surrounding Alps. Soon it will also be the home of 007 Elements, a new cinematic installation celebrating all things James Bond. Jaguar Land Rover is getting in on the action by showcasing some of the film's best-known star cars: Land Rover Defender and Range Rover Sport SVR.

Jaguar Land Rover vehicles have featured prominently in the movie franchise since 1983 and this is the automaker's way of tying itself even closer to the James Bond brand. Situated at the top of the 10,000-foot Gaislachkogl peak, 007 Elements will allow fans to experience the franchise like never before.

“Interactive displays featuring Jaguar Land Rover technical content along with the Land Rover Defender and Range Rover Sport SVR used for filming Spectre will form part of the experience,” stated Jaguar Land Rover in a release. The installation will also include a wireframe model of the Jaguar C-X75 concept car that James Bond used in a car chase through Rome in the latest film. Within it, Jaguar will showcase its “artificial intelligence systems and 90 kWh lithium-ion battery from an electric Jaguar I-Pace performance SUV.” 007 Elements opens July 12, 2018.

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