And production is now being cut.
Maserati has been doing a solid job of reinventing itself over the past few years. The introduction of the Ghibli and the launch of the latest Quattroporte are crystal clear examples the Italian carmaker wants to continue to expand in a market normally dominated by the Germans. Why settle for an expensive, but common, BMW or Mercedes when you can have something much more special from Italy? That’s, more or less, what Maserati has been pushing, but perhaps that’s still not enough.
Automotive News Europe is reporting that Maserati parent company Fiat Chrysler (FCA) is cutting the number of production shifts at the Gruglicasco facility where the two sedans are built from 12 to 10 per week. Maserati previously stated that it would like to sell some 50,000 units this year and 75,000 by 2018. However, Maserati is now only predicting it’ll sell around 30,000 Ghiblis and Quattroportes combined. Only around 3,500 GranTurismos were sold last year, and that number isn’t expected to increase. So what can we take away from this? Maserati needs to launch its Levante SUV and the Alfieri sports car ASAP. In the meantime, perhaps it really needs to figure out how to sell more sedans.