This is Lamborghini's love letter to Italy.
Italy was one of the first countries in Europe to be hit hard by the coronavirus, forcing Lamborghini to shut down its production facility in Sant'Agata Bolognese back in March. With lockdown restrictions eased, Lamborghini is celebrating the country's road to recovery with a special photo tour of Italy dubbed "With Italy, For Italy" showcasing the country's most stunning sights.
20 models from Lamborghini's past and present hit the road to highlight the "beauty, uniqueness and excellence" of 20 regions in Italy that were severely affected by the pandemic and "create a unique initiative and a positive signal of rebirth following the Covid-19 emergency."
To capture the beauty of Italy and the Italian automaker's supercars, Lamborghini has enlisted 21 of Italy's most renowned photographers who work in fashion, streetstyle and design, as well as documentary, social issues, art, architecture, and, of course, car photographers. Famous Italian photographer Letizia Battaglia was also commissioned to produce a special interpretation of her home city, Palermo.
Lamborghini's current model range star in the project, including the hybrid Sian Roadster, the hardcore Aventador SVJ, the Urus super SUV, and coupe and Spyder versions of the Huracan, along with classic models such as the Miura, Countach, and Diablo.
Lamborghini's love letter to Italy began in Sardinia, with photographer Davide De Martis behind the wheel of a Lamborghini Miura. During the photoshoot, the classic supercar was driven through the Emerald Coast, Alghero, the colored streets of Bosa and the city of Cagliari, allowing Martis to "make the Miura's contours and tones interact with the hues and faces of these locations to create a total harmony of light, shade, and color."
Lamborghini's tour continued in Sicily with a shoot by shoot by the photographer Stefano Guindani starring a red Lamborghini Urus, beginning on the slopes of Mount Etna and finishing at the stunning ruins of Agrigento. "Sicily is history, color, and fragrance. It puts all your senses to the test, and that's why I wanted to interpret it with the Lamborghini Urus," said Guindani.
Lamborghini concluding the Southern stage of its Italian tour with a cruise through Calabria, Campania, Puglia, Molise, and Basilicata.