Ford is going in a different direction with their marketing strategy for the 2013 Ford Focus ST.
Ford is kicking off their ad campaign for the 2013 Focus ST with a racing video filmed entirely by fans of the American brand. The pair of slick 2013 Focus STs were driven by TV presenter and professional racer Tanner Foust and stunt driver Greg Tracy. The race took place through the streets of Key West, Florida, and the crowd of onlookers filmed the event with everything from camcorders to iPhones.
The 2013 Ford Focus ST is a hot hatch that takes its motivation in the form of a 2.0-liter 4-cylinder EcoBoost engine rated at 252hp and 270 lb-ft of torque. Mated to a six-speed manual gearbox, the awesome hatch commands a price of only $24,495 in its base trim and will directly rival the VW GTI for a place in our hearts.