2016 Sales Prove Lincoln Is Back As A Luxury Contender

Sales

New models like the Continental have made Lincoln relevant again.

A few years ago, the Lincoln brand barely had a pulse, much like its customers. Lincoln only really built modestly rebadged versions of Ford cars, but the company has completely redefined itself with new models like the MKZ and Continental. With these refreshed models, Lincoln was able to increase its US sales numbers by 10 percent, its best in nine years. The sales gain in the US was impressive, but Lincoln is really on a roll in China where it increased its sales threefold. In fact, Lincoln is now the fastest-growing luxury brand in China.

“The momentum is both gratifying and encouraging,” said Kumar Galhotra, president, The Lincoln Motor Company. “We’re pleased clients are recognizing the superior experiences and vehicles Lincoln offers.” The 10 percent gain in the US was particularly impressive in a luxury market which only saw a 1 percent gain as a whole; impressive US sales are thanks to high sales in key luxury markets like New York, Florida and New Jersey where sales increased by 13, 10 and 9 percent respectively. Lincoln ended the year particularly well with sales up by 18 percent compared to December of 2015 thanks to the Continental, which sold 1,845 units in December beating out the Lexus GS and Audi A6.

You Might Also Like
5 Tuner Cultures That Should Have Died A Long Time Ago
5 Tuner Cultures That Should Have Died A Long Time Ago
7 Hatchbacks That Are Better Than Their SUV Counterparts
7 Hatchbacks That Are Better Than Their SUV Counterparts

Lincoln sold 32,558 cars in China in 2016, which is three times more than it sold in 2015. This growth was mainly attributed to positive reception to the brand's SUV models and a growing number of dealerships which nows stands at 65. New Lincoln models have some of the most comfortable seats on the market as well as very roomy back seats, both of which are very important to Chinese consumers. Clearly, Lincoln is off life support and is ready to be a luxury player once again.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

Watch The BMW M2 Competition Lap The Ring In 7:52

That was supercar territory not long ago.

Kim Jong-un Gets Classy With New Ride

So much for sanctions.

Drifting A 1,000-HP Corvette On Mountain Roads Takes Some Serious Skill

Thought drifting the entire Nurburgring was challenging? Try it in a 1,000-hp Corvette on a mountain road with no safety rails.

Hennessey Heritage Edition Ford Truck Makes More Power Than Anything You’ve Got

This crazy beast is even more powerful than the Ford GT.

Ford Imagines A Future With No Traffic Lights

Stopping at junctions could be a thing of the past in the future.

One-Off Ferrari 330GT Speciale Is A 50-Year-Old Dream Come True

This stunning coachbuilding project is a tribute to legendary Italian designer Giovanni Michelotti.

What's Hot

Related Cars

Starting MSRP
$49,700
Starting MSRP
$68,680
Starting MSRP
$45,160

Related Reviews

2017 Lexus GS200t F Sport Review: Does The Little Lexus Live Up To The F Sport Brand?
Test Drive
14
2017 Lexus GS200t F Sport Review: Does The Little Lexus Live Up To The F Sport Brand?
2018 Lincoln Continental Review: We Learned That Lincoln Is Still Trying To Find Itself
Test Drive
72
2018 Lincoln Continental Review: We Learned That Lincoln Is Still Trying To Find Itself
2018 Lincoln Continental Review
Model Overview
0
2018 Lincoln Continental Review
2019 Audi A6 First Look Review: Advancing Technology In A Dying Segment
First Look
15
2019 Audi A6 First Look Review: Advancing Technology In A Dying Segment
2019 Audi A6 First Drive Review: Truly The A8's Baby Brother
First Drive
19
2019 Audi A6 First Drive Review: Truly The A8's Baby Brother