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2018 Ram Heavy Duty Rodeo Edition Is Rugged And Refined

Special Edition / 12 Comments

Prices start at $62,485 for Ram’s new Southwestern-themed luxury truck.

Ram is certainly on a roll right now when it comes to special edition pickup trucks. After unveiling the 1500 Rebel 12 last week, the automaker has revealed a new Rodeo Edition of the Heavy Duty 2500/3500 pickup. Based on the already lavish Longhorn trim, the Rodeo Edition adds an assortment of new luxury features to the work truck.

"The 2018 Heavy Duty Longhorn Ram Rodeo Edition is the ultimate combination of capability, refinement and towing content," said Jim Morrison, Head of Ram Truck Brand, FCA. "Truck buyers at this level expect to see and feel the highest quality materials. The Ram Rodeo brings together the advanced technology and towing content in America's longest-lasting truck."

Exterior upgrades for the Ram Rodeo edition include body-colored bumpers and side-steps. Distinctive "Longhorn" badging stretches across the width of the tailgate against available RV Match Walnut Brown, Brilliant Black Crystal, Bright White, Pearl White, Delmonico Red or Granite Crystal Metallic. As standard, Ram 2500/3500 single-rear-wheel trucks ride on 20-inch aluminum wheels with optional painted pockets, while Ram 3500 dual-rear-wheel trucks receive 17-inch polished aluminum wheels. Inside, the Ram Rodeo adds a suede headliner contrasting with interior colors such as Black and Cattle Tan.

In addition to cosmetic upgrades, the Ram Rodeo Edition also comes with extra functionality including a 5th wheel/gooseneck trailer prep package and bed-view camera providing owners with a factory solution for heavy trailers and a clear view to align with the hitch point. You also get Ram's exclusive rear air suspension to aid load-leveling when hauling payload or a trailer.

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A Mopar bed step and Ram's skid plate protection group round off the Ram Rodeo Edition's changes. The Heavy Duty Longhorn Ram Rodeo Edition is available in Crew Cab and Mega Cab, 4x2 and 4x4 configurations with a choice of a standard 6.4-liter HEMI V8 or optional 6.7-liter Cummins Turbo-diesel I6.

While a base 2500 Longhorn will set you back $56,440, the Ram Rodeo Edition starts at $62,485 including a $1,695 destination charge. Opting for the 3500 bumps the price up to $72,955. According to Ram, the Heavy Duty 2500/3500 Longhorn Ram Rodeo will be available in the third quarter of 2018, so they should be arriving in dealerships soon.