Audi has officially declared war on Tesla.
This week saw the much-anticipated reveal of the electric e-tron as Audi's answer to the Mercedes EQC. Like Mercedes, Audi is planning an EV onslaught in the next few years, as the e-tron SUV will be the first of 12 electric vehicles Audi will launch by 2025. After the e-tron, the e-tron Sportback will launch in 2019. According to Audi, the other EVs will have "classic body layouts" such as Avant and Sportback that will cover "every relevant market segment from the compact to the full-size class."
Audi's first electric SUVs are based on the automaker's existing MLB platform featuring electric quattro all-wheel drive and offer fast charging with a battery pack of up to 150 kW. However, towards the end of the year, Audi will show off its first model based on a bespoke electric platform.
Called the Audi e-tron GT, a concept developed in collaboration with Porsche will be shown at the 2018 LA Auto Show. Little is known about the electric coupe concept, but Audi describes the concept as a "highly dynamic coupe with a flat floor assembly." Essentially, it will preview the Audi R8's future EV replacement.
Audi is also joining forces with Porsche to develop the Premium Platform Electric platform that will underpin high-volume fully electric Audi models covering B and D segments. SUVs and traditional body styles will be offered in these segments.
The fourth platform that will be used for Audi's future EVs is Volkswagen's new Modular Electric Matrix, which will underpin "a series of Audi models, particularly in the high-volume A segment". One of these models will be launched exclusively in China, which Audi describes as "the single most important market." Audi also intends to "greatly expand" its range of plug-in hybrid vehicles.