Because 'Murica still loves pickup trucks.
Pickup trucks are big business in America. Not least of all for Chevy, which is in the midst of rolling out its all-new Silverado. And the new full-size pickup offers a compelling proposition of “more for less.” The 2019 Silverado is bigger than the outgoing model in just about every way imaginable. Take the Crew Cab, for example, with the short box. Riding on a wheelbase 3.9 inches longer than the previous model, with the wheels pushed further out to the extremities, it's 1.7" longer, 1.2" wider, and 1.5" taller.
It also has larger cabs that give it four cubic feet more space inside, and more cargo space than any of its competitors. Even with the short bed, it has more cargo space than a standard-bed Ford F-150. Yet its 450 pounds lighter than the truck it replaces. It's also altogether more advanced than the outgoing model, yet Chevy's not charging more for the new Silverado. In fact it's charging less: $700 less for an LT-spec crew cab model, for example. With full pricing information now released, the 2019 Chevy Silverado starts just below the $30k mark at $29,795 (plus destination) for a regular-cab, long-bed Work Truck.
Go all the way to the top and you're looking at $54,495 for the luxed-out High Country, (which comes standard with the Crew Cab, short bed, and 6.2-liter V8 mated to a ten-speed automatic transmission. All told, there's eight trim levels on offer, six engine options, three bed lengths, three cabs, and a whole lot more packages and options. So whatever you want to use it for, the new Silverado can be configured just the way you want it – and do more for less in the process. And that strikes us as a win-win, no matter which way you look at it.