How much more is Ford asking?
It's amazing how expensive pickup trucks have become, considering they used to serve as workhorses on farms, construction sites, and any place that required manual labor. Today, they can be quite luxurious and the latest Ford F-150, notably in Limited trim, is the ideal example. Last year's F-150 Limited was already the most expensive full-size trucks on the market, with an MSRP of $62,855 for the 4x2 version. The four-wheel-drive would cost you at least $66,280.
And those price tags have increased for 2019, according to CarsDirect. The 2019 Ford-F150 Limited will reportedly have a starting price of $68,630 and $72,055 for the 4x2 and 4x4, respectively. Both figures include the $1,495 destination fee. That's quite an increase, specifically by $5,775, or 9 percent.
However – and this is important – the 2019 F-150 Limited does come with one significant improvement: it gains the same 3.5-liter EcoBoost V6 that powers the mighty Raptor. Total output is rated at 450 hp and 510 lb-ft of torque. The outgoing F-150 Limited also has a 3.5-liter EcoBoost rated at 375 hp and 470 lb-ft. A 10-speed automatic transmission remains standard. Other notable standard premium features include massive 22-inch polished aluminum wheels, twin-panel sunroof, power running boards and satin metal accents.
Don't worry too much about running out of fuel because a 36-gallon fuel tank is now standard as well. The interior is pure luxury: 10-way two-tone heated and ventilated leather front seats and heated rear seats, 10-speaker B&O Play audio system, and lots of wood trim. The Technology Package is also standard fare while the Trailer Tow Package, for a reasonable $995, remains optional.
How much more money is the 2019 Ford F-150 Limited compared to its rivals? Quite a lot, in fact. The 2019 GMC Sierra 1500 Denali begins at $56,195, but if you want the more powerful 6.2-liter V8 and four-wheel drive, that figure increases to $61,990. If you want add-ons like a power sunroof and 22-inch polished wheels, you'll have to opt for the Ultimate Package, increasing the price to $67,340. Expensive? Yes, but still less than its Ford F-150 Limited rival.