Updating a best-seller needs to be done right. Here's proof.
Kia has revealed its updated 2019 Optima mid-size sedan here at the New York Auto Show, although this is not a complete redesign. Instead, it’s a mid-life refresh aimed at keeping the popular Optima looking good until its eventual successor arrives. Now available in four trim levels, LX, S, EX, and SX, Kia has focused generally on design tweaks inside and out as well as expanded Advanced Driver Assistance System (ADAS) technologies and refined UVO infotainment tech.
“The 2019 refresh sharpens the overall design inside and out and we are making a number of ADAS technologies standard across the entire Optima line, which underlies the tremendous value Optima offers,” said Orth Hedrick, Kia vice president of product planning. “A new approach to our…telematics system, UVO, will make it easier for buyers to understand its feature. The new two-tone seats are for those looking to differentiate their Optima with unique European-inspired design cues,” Hedrick added. The base trim LX now has standard Stinger-inspired LED daytime running lights, a new 16-inch alloy wheel design and matte gray-finish grille.
The S trim package comes with projection beam fog lamps, LED taillights, dual exhaust, sport side sills, 18-inch alloys, and push-button start. The higher end EX adds new leather seats, 17-inch alloys and optional ambient multicolor interior lighting. Top trim SX and SXL up the luxury notch quite a bit with those Euro-inspired two-tone leather seats, panoramic sunroof, Harmon Kardon audio system with navigation, and a heated steering wheel. Outside is a sport bumper with LED fog lamps. The driver assistance systems include forward collision warning, driver attention warning, lane keep assist, and lane departure warning.
Meanwhile, Apply CarPlay and Android Auto are standard. The UVO telematics and infotainment system have also been further refined for easier usage. Kia says 2019 Optima pricing will be announced closer to the on-sale date.