Hybrids may be king for Toyota, but the truck isn't dead yet.
Toyota is planning a massive product onslaught starting in 2020 with 31 new announcements over the next 36 months. The company has posted its sales results from 2019 and the Japanese automaker did not finish 2019 on a high note with 172,048 units sold in December (down 7.2% compared to 2018). Through all of 2019, Toyota sold 2,085,235 vehicles (down 2.0%).
"2019 was a strong year for Toyota. We retained our number one spot in hybrid, passenger car, SUV, small truck, and retail sales," said Jack Hollis, group vice president and general manager, Toyota division. "But we're not stopping there. We're preparing for an even better year in 2020 as we debut new vehicles and continue to dominate the hybrid and mobility space."
Looking at the numbers, it is clear that Toyota needs to replace some of its aging models. But there was a pleasant surprise in the spreadsheet: a sales increase for one of the company's longest-running and iconic models, the mighty Land Cruiser.
Toyota managed to sell 3,536 units of the Land Cruiser (up 9.7%). The only other SUV to see an increase in 2019 was the RAV4 with 448,071 units (up 4.9%) marking the model's best sales year ever led by 92.3% growth for the RAV4 Hybrid. In fact, Toyota's hybrid sales increased by 26.3% despite the Prius only selling 69,718 units (down 20.4%).
The sales show that Toyota's new hybrid models like the Camry, Corolla, Avalon, and RAV4 are beginning to pull buyers away from the stalwart Prius. The rest of Toyota's SUV offerings all saw a sales drop although, oddly, the company reportedly sold a single FJ Cruiser and nine Venzas despite those models being discontinued in 2014 and 2015 respectively.
On the car side, the Camry was the best-seller with 336,978 units sold (down 1.9%) while the Corolla was the only model to see a modest increase with 304,850 units (up 0.4%). Toyota says the growth in Corolla sales can partially be attributed to the hatchback model, which saw a 5.2 %, marking its best-ever year (counting the Corolla iM).
The 86 sports car disappointingly saw a decrease with 3,398 units (down 18%) while Toyota managed to sell 2,884 units of the Supra in its first year on sale. On the truck side, the Tundra saw a 5.6% sales decrease but the Tacoma had its best sales year ever with 248,801 units sold (up 1.3%).