The range-topping luxury version of the Ram 1500 is back with a Southwestern theme.
Not long after the 2019 Ram 1500 debuted at this year's Detroit Auto Show with a refreshed design and a hybrid powertrain beating Ford to the punch, the automaker has released the first special edition version of its latest full-size truck with the reveal of the 2019 Ram 1500 Laramie Longhorn Edition. Like its predecessors that shared the same name, the new Ram 1500 Laramie Longhorn Edition is a range-topping luxury truck with premium features and a "southwestern feel" appealing to buyers in Texas.
This makes perfect sense, because Texas is the brand's largest market in the United States. "The all-new 2019 Ram 1500 Laramie Longhorn is a no-compromise luxury truck that delivers what buyers want most: strength, durability, technology and efficiency," said Mike Manley, Head of Ram Brand. "Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details–including wood surfaces and 100 percent full-grain leather seats–than any other truck in the segment." Distinguishing the Laramie Longhorn is a two-tone RV Match Brown trim or monotone paint, premium LED headlamps and tail lamps, and unique 20- or 22-inch wheels and grilles.
Chrome bumpers, tow hooks and side steps come as standard, as do wheel flares, while "belt-buckle" badging can be found on the doors and tailgate. Inside, the changes are much more noticeable, as the Laramie Longhorn Edition has been appointed with a hand-wrapped, full-grain leather dashboard, along with door-panel coverings and armrests in a Southwestern style. Continuing the Southwestern theme, the center console, instrument panel, seats and door panel inserts feature alligator skin embossed covers. Elsewhere, real barn-wood accents adorn the cabin throughout, such as wood tandem doors on the center console.
Ambient lighting helps create "a luxurious and soothing atmosphere" for passengers at night. Longhorn interior colors include Mountain Brown/Light Mountain Brown and Black/Cattle Tan full-leather seats with contrast piping. Other unique details include satin warm chrome accents with a brushed-nickel metal badge flush with the console lid and new wood-burned "Longhorn" branding mark on the upper glove box door. Powertrains available for the 2019 Ram have been carried over for the Laramie Longhorn Edition, ranging from a 3.6-liter V6 with 305 hp and 269 lb-ft of torque, and a 5.7-liter V8 with 395 hp and 410 lb-ft of torque. Both will be available with a mild-hybrid.