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2019 Ram HD Longhorn Revealed For Rich Cowboys

Luxury / 11 Comments

Have some leather and wood to go with your 1,000 lb-ft of torque.

Fiat Chrysler took the wraps off the new heavy-duty Ram 2500 and 3500 pickups at the 2019 Detroit Auto Show, boasting 1,000 lb-ft of torque and towing capacity of over 35,000 pounds. Now it's followed up with the reveal of the new Longhorn edition.

The most luxurious model in the lineup, the 2019 Ram Heavy Duty Laramie Longhorn draws inspiration from cowboy boots, horse saddles, and pocket watches to lend the brand-new truck an air of old-school authenticity. Particularly inside, where the cab is done up with real wood, leather, and metal trim.

The dashboard, interior door panels, and armrests are hand-wrapped in 100-percent full-grain leather in either two tones of brown or black and tan. Satin chrome accents and barn-wood trim elevate the interior even further, and ambient lighting bathes the cabin in a soft glow.

Ram's also applied a few key touches to differentiate the Longhorn on the outside as well, including chrome bumpers, tow hooks, side steps, and slatted grille. 20-inch wheels are offered in a variety of finishes, belt-buckle badges convey the truck's status, and buyers can even order theirs to match their RV.

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"The new Ram Heavy Duty sets benchmarks in HD capability, ride and handling, luxury, materials, innovation and technology, extending well past any competitive offerings," said Ram chief Reid Bigland. "The Laramie Longhorn is filled with more craftsman-like details, including wood surfaces and 100 percent full-grain leather seats, than any other truck in the segment. Yet as hardworking heavy-duty trucks, the Ram 2500 and 3500 give maximum effort all day, every day with confidence."

The automaker unveiled the new Heavy Duty Longhorn at the Houston Auto Show where local journalists have named the previous version the Luxury Pickup Truck of Texas three years running now.