2020 Audi SQ7 Costs More Than We'd Hoped

Pricing / Comments

But it offers substantially more power and much more practicality.

The new 2020 Audi SQ7 has been priced in the US at last, and it will wear a price tag befitting of its lofty 500-horsepower rating.

Audi announced that the US-market Audi SQ7, with its twin-turbocharged V8 and Quattro AWD, will start at $84,800 before tax, title, fees, and options. That's for the Premium Plus model; step up to the more generously equipped Prestige, and the base MSRP jumps to $90,400. That's just $7,000 shy of a brand new Porsche 911 Carrera, although in fairness, we doubt that many customers will end up cross-shopping the two.


That $90,400 price is also some $9,200 less than the BMW X7 M50i's starting price, and the Audi actually boasts a quicker estimated 0-to-60 time, making it a relative bargain. Almost.

In case you missed it, the 2020 Audi SQ7 is powered by a twin-turbocharged 4.0-liter gasoline V8 that's aided by a mild-hybrid system, rated at up to 500 horsepower and 568 lb-ft of torque. That thrust is sent through an eight-speed Tiptronic automatic transmission, and to all four wheels through a standard Quattro AWD system. An available Quattro sport differential can vector torque between the rear wheels for enhanced cornering.

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While not unreasonable, the Audi SQ7's starting price is a tad higher than many had expected, although it's nothing compared to the European Audi SQ7 TDI's €94,900 (approx. $103,400 US) starting price in Germany, and that's just for the two-row. That model uses a turbocharged 4.0L diesel V8 capable of up to 429 horsepower and a monstrous 664 lb-ft of torque, but it won't be sold state-side as the US is an historically diesel-unfriendly market.

As for what differentiates the $84,800 Premium Plus and the $90,400 Prestige, the biggest difference is that the latter will come standard with a full-color head-up display, and will offer an optional Bang & Olufsen 3D Advanced Sound System with 23 speakers.

The 2020 Audi SQ7 will start sales in the US market later this spring.

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