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2020 Chevy Corvette's Cool Customization Option Is Crazy Expensive

Sports Car / 9 Comments

Truly a chance to make it your own.

Whether you're a fan of the all-new 2020 Chevrolet Corvette or not, one thing cannot be argued: the many customization options. Typically, mainstream brands like Chevy don't even bother with this, whereas the likes of Porsche, Ferrari, and McLaren take great pride in the seemingly endless ways customers can make their cars unique, safe in the knowledge that buyers will pony up serious money for them.

The new C8 Corvette will begin at less than $60,000. The Corvette has always been and will continue to be a high-performance bargain. But now Chevy has upped the Corvette's premium factor by a significant margin. Not only will the buyer have many colors, trims, and wheel designs to pick from, they'll even be able to pick their car's vehicle identification number. That's right, they can select the VIN.

CarsDirect took a closer examination at the C8's order guide and there it was: the option for buyers to request the last five digits of the VIN. What they can't do, however, is select all 17 VIN digits. Not a big deal, but no one will be able to select their full jackpot lottery lucky numbers (which amounts to 11 numbers total, FYI). With only five numbers to choose from, buyers will be limited as to what they can "spell out." They can do dates, such as birthdays or weddings, or anything else that's personally significant – as long as it's no more than five digits.

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It's actually a really cool idea on Chevy's part for a few reasons. It offers yet another customization option, another topic of conversation for C8 customers, and it's an easy money maker. In fact, it's a big moneymaker. A GM spokesperson confirmed the custom VIN option costs $5,000, or $1,000 per number. However, not all VINs can be customized and are subject to availability. "If the customer orders early enough we can hold a desired VIN for them." So it's first come, first served.

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