Combining off-road cred with 2WD.
Ford brought back its midsize Ranger as a direct competitor for trucks like the Toyota Tacoma, GMC Canyon, and Chevy Colorado. But ever since it arrived in the US market for the 2019 model year, truck enthusiasts have been clamoring for Ford to release a Raptor version. We may not be getting the Ranger Raptor here in the US but Ford clearly has plans for its smallest truck after trademarking the 'Ranger Badlands' and "Ranger Wildtrack' names with the United States Patent and Trademark Office.
It may not be exactly what we were expecting, but Ford has just revealed a new FX2 Package for the 2019 Ranger. Ford says the FX2 Package is meant for off-road enthusiasts who prefer to have a two-wheel-drive truck.
The FX2 Package adds tougher styling and capability upgrades along with an electronic-locking rear differential, off-road tires, off-road-tuned suspension, underbody guarding, and an off-road instrument cluster screen. "FX2 expands Ranger's options for customers who want tough, off-road style with the functionality of a locking differential but don't need four-wheel drive," said Brian Bell, Ford Ranger marketing manager. "This is another way our customers can personalize Ranger to match their lifestyle while getting a great value."
Ford is aiming the FX2 at more urban markets, where owners rarely need 4WD. The truck rides on 17- or optional 18-inch wheels to add a tougher style to 2WD Ranger models. The underbody guard and air dam delete both ensure the bottom-end won't be damaged during off-road use while improving approach angles.
The FX2 Package also adds a new off-road instrument cluster which allows drivers to view pitch, roll, and yaw in real-time. Ford says customers are demanding more options to personalize their trucks and two in three Ranger customers opts for either the Sport Appearance Package, Chrome Appearance Package, or STX Appearance Package, while one in three opts for the FX4 Off-Road Package and over half select the Trailer Tow Package.
"We're seeing sales trends that tell us to grow Ranger's capability and appearance options even further," said Chad Callander, Ford Ranger consumer marketing manager. "The FX2 Package is a result of us listening to our customers and what they're demanding from their trucks." Customers can order the FX2 Package now with deliveries beginning late 2019. The package adds just $595 to the price of a 2WD Ranger.