Just like the power, GT500 markups are big.
The 2020 Ford Shelby GT500 Mustang is not a cheap car. With a 5.2-liter supercharged V8 producing 760 horsepower, that's to be expected. Ford has priced the car at $73,995, a price that includes a $2,600 gas guzzler tax. But if you load up on options like the $1,500 Handling Package, $3,000 Technology Package, and $18,500 Carbon Fiber Track Package, the total balloons up to $96,995. Throw in the GT500's optional painted racing stripes for $10,000 and you can option a GT500 up to over six figures.
This might seem like a wild amount to spend on a Mustang, but dealerships obviously think there are people out there willing to spend even more than that. We had a feeling this car would draw some insane dealer markups and just as we predicted, the dealers can't help themselves.
Koons Sterling Ford, a dealership in Virginia, has just listed a 2020 GT500 for a whopping $145,890. The car, admittedly, is as well-optioned as a GT500 can possibly be with all of the packages we listed above plus the painted racing stripes, giving it an MSRP of $106,995. Getting a fully-optioned GT500 this early will likely be difficult, which may be why the dealer is charging a nearly $39,000 markup for it.
There are no pictures of the car but Koons says it is finished in Performance Blue. In the listing, the dealer says, "Coming soon... Golden Ticket GT500." The listing goes on to read, "This Mustang is loaded up."
That markup alone is more than what you would pay for a nicely-optioned Ford Mustang GT. But if you want to be the first one on your block with a new GT500, it's likely the price you will have to pay. Some dealerships might be willing to sell you the car at sticker price but with the built-up demand for this car, we imagine most examples will have markups. Our recommendation is to wait it out until these cars become more readily available because you will never get that markup money back when you go to sell it.