Genesis is aiming for the top.
Things are happening rapidly at Genesis. Not only is the South Korean luxury brand about to fully unveil its first-ever SUV, the GV80, it also recently launched a refreshed version of its first model, the full-size G90 sedan. The 2020 Genesis G90 finally has its own unique look that will make it stand out from the rest of the pack, even though luxury sedans are not selling quite like they used to. Even so, the latest G90, when fully-loaded, won't come cheap.
According to an early order guide obtained by Cars Direct, the 2020 G90 will be available in two trim levels: 3.3T Premium and 5.0 Ultimate. Pricing for the 3.3T Premium will begin from $73,195, including the $995 destination fee. The 5.0 Ultimate can be had from $76,695. All-wheel drive is an additional $2,500 for both trims as rear-wheel-drive is standard.
Do the math, however, and you'll see that the AWD Genesis G90 5.0 Ultimate AWD will begin from $79,195, which is about the same price as a base Tesla Model S. In other words, this is the most expensive Genesis model to date. Compared to last year's models, the 2020 G90 3.3T Premium costs $2,850 more while the 5.0 Premium is $1,850 more expensive. But again, it's important to emphasize the price increase can be justified because of the numerous upgrades that come with the mid-life facelift.
Although both engines, a 3.3-liter turbocharged V6 with 365 horsepower and a 5.0-liter V8 making 420 hp, remain unchanged, as well as the 8-speed automatic transmission paired to both, the 2020 G90, first revealed at LA last November, features what's called the "Athletic Elegance" design language. The new "Crest Grille" is flanked by the "Quad Lamps" while 19-inch wheels are optional. The distinctive wheel design is another interesting touch.
There is an abundance of excellent upgrades inside, too. Among them are a standard 12.3-inch touchscreen with standard Apple CarPlay and Android Auto. The G90 is also the first Genesis model to receive over-the-air updates. Safety plays a key role as well with many standard driver-assist features such as rear cross-traffic alert, lane keeps assist, and Safe Exit Assist, a nifty piece of tech that warns of oncoming traffic if the door is open.
There's also the brand's Highway Driving Assist, a system that combines adaptive cruise control and lane-keep assist to create a semi-autonomous system capable of handling most highway driving. Given everything, including the restyling inside and out and attractive new features, the 2020 G90's price increase really isn't extremely significant.