Kia's main draw at last month's Detroit Auto Show was its all-new Telluride, a three-row SUV crossover that features bold exterior styling and even some hints of a future off-road variant. The South Korean automaker has just announced Telluride pricing ahead of it going on sale this spring and, as expected, it's priced accordingly with the competition.

The base 2020 Telluride LX will start at $32,735, including destination. It's a slightly higher price tag than the 2019 Toyota Highlander ($32,425) and 2019 Honda Pilot ($32,495), but a bit less than the 2019 Subaru Ascent ($32,970). We don't think a few hundred dollars make a major difference for most buyers, and the Telluride, like all Kias, comes with plenty of attractive standard features.

Some of these include an 8.0-inch touchscreen, six USB ports, a leather-wrapped steering wheel, and push-button start. Standard safety includes lane keeping assist, forward collision warning assist, blind-spot collision avoidance assist with rear cross-traffic collision avoidance assist, and adaptive cruise control with stop and go functionality.

Moving up the trim ladder is the S model, which begins at $35,035, and tacks on 20-inch (instead of 18-inch) wheels, front power sunroof, heated front seats, roof rails, and some nicer exterior trim details. Instead of the second-row bench seats, there's a pair of captain's chairs, meaning total seating comes drops down to seven.

Next up is the EX that starts at $38,135. Features such as leather trim, a larger 10.25-inch touchscreen with navigation, power liftgate, and second-row window shades are all standard. Interestingly, the EX goes back to the second-row bench, enabling seating for eight.

The top of the line Telluride SX, which starts at $42,535, receives 20-inch black wheels, LED fog lights and projector beam headlights, dual sunroofs, surround view monitor, interior mood lighting, the return of captain's chairs, and other goodies. Those who want to tack on the $4,000 SX Prestige Option will benefit from Nappa leather seats, head-up display, heated steering wheel, second-row heated and ventilated seats, and all-wheel drive.

Regardless of trim, all 2020 Tellurides are powered by a 3.8-liter V6 with 291 hp and 262 lb-ft of torque and is paired to an eight-speed automatic transmission. If you're not a fan of the 2020 Kia Telluride's styling, then there's always its corporate cousin, the also all-new Hyundai Palisade, which is slated to go on sale this summer, though pricing has not yet been announced.