Expect to see lots of Lexus cars in the new Men in Black film.
Last year saw the release of the first trailer for Men And Black: International starring Chris Hemsworth and Tessa Thompson. Gearheads will remember it for featuring a flying Lexus RC F. Ahead of the film’s theatrical release in June, the second trailer for the science fiction comedy has dropped, giving us a better look at the characters, story, and, of course, cars. In the film, the Men in Black agents will tackle their biggest threat yet: a mole in the Men in Black organization.
Lexus has also announced it will be the official vehicle supplier of the film to help the Men in Black agents chase down alien threats. The star car will be a Lexus RC F, which was recently updated for the 2020 model year. It offers the best power-to-weight ratio in its class and the most powerful Lexus V8 to date, generating 472 horsepower.
In the film, the RC F also boasts "some pretty amazing alien tech,” enabling it to transform into a flying machine at the press of a button just like the Ford Crown Victoria in the original movie. The Lexus RX Hybrid and Lexus LX SUV will also feature in "film scenes with alien encounters”. Trailers have also shown a Jaguar XJ used as a high-tech weapons rack.
"We’ve added some advanced capabilities to the RC F to assist the Men in Black agents, creating a truly one-of-a-kind alien-fighting machine,” said Lisa Materazzo, vice president of Lexus marketing. "We can’t wait for moviegoers to see the RC F as they’ve never seen it before."
As well as featuring Lexus cars in the film, a collaboration between the automaker and Sony will spawn a co-branded TV spot, and sponsorship of the film’s premiere, and a custom Men in Black RC F that will presumably be sold as a special-edition model to coincide with the film’s release on June 14.
"We’re excited to collaborate with Lexus on this multi-tiered campaign in support of 'Men in Black: International,'” said Jeffrey Godsick, EVP, Brand Management and Global Partnerships, Sony Pictures Motion Picture Group. "The Lexus RC F sports coupe provides the perfect vehicle for our team of Men in Black agents, led by Chris Hemsworth and Tessa Thompson, as they protect the galaxy."