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2020 Lincoln Aviator Costs A Whopping $90K Fully Loaded

Pricing / 22 Comments

Pricing has been announced for the all-new luxury SUV.

Only a few years ago many people were writing Lincoln off as not only a luxury brand, but a brand in general. Ford remained committed and it's paying off big time today. The all-new 2020 Lincoln Aviator, revealed last November at LA, is now on sale. Official pricing has just been announced and the online configurator is live. The midsize 2020 Aviator SUV will carry a starting price tag of $52,195 (including the $1,095 destination and delivery fee), but when fully loaded it will over $90,000. You read that right.

Fortunately, it comes with many standard features such as a 3.0-liter twin-turbo V6 with 400 hp and 400 lb-ft of torque, a suite of active safety systems, 4G LTE Wi-Fi hotspot, 10-inch touchscreen, tri-zone automatic climate control, heated front seats, and keyless access.

Rear-wheel-drive is standard and if you want all-wheel-drive it will cost an additional $2,500. Going up the trim level ladder, the Reserve trim begins at $56,190 and it tacks on larger 20-inch alloy wheels, surround-view camera, four-zone automatic climate control, 14-speaker Revel audio system, and a hands-free liftgate. RWD is also standard here.

In total, there are four different trim levels, including the top of the line Black Label Grand Touring, which starts at $88,895, but it does come standard with the plug-in hybrid powertrain, the same twin-turbo V6 but paired to an electric motor for a total of 450 hp and 600 lb-ft of torque. You can get the plug-in with the Grand Touring trim, which starts from $69,895.

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But the Black Label Grand Touring is where Lincoln is really trying to compete with its German rivals. This trim includes, among other high-tech features, a handling package with "Adaptive Suspension with Road Preview", which utilizes a camera to locate road imperfections and adjusts the suspension as needed. Opting for this trim and checking all other boxes is what will put buyers above the $90k mark.

Lincoln says the base and Reserve trims will go on sale first, early this summer, while the Black Label, Grand Touring, and Black Label Grand Touring will arrive by late summer. But if you're really anxious to get in line, Lincoln will begin taking pre-orders for all trims in early spring.