But you get much more standard tech to justify the adjustment.
Last month, Lincoln unveiled the 2020 Navigator with a slew of tech now fitted as standard, including Lincoln's Phone As A Key technology introduced in the all-new Aviator along with power running boards, heated and ventilated front-row seats, and a wireless charging pad.
Lincoln hasn't announced pricing details for the 2020 Navigator yet, but we were expecting a price increase since Lincoln's large SUV is loaded with more standard tech. Now CarsDirect has obtained order guides confirming the 2020 Lincoln Navigator's pricing - and there are some significant changes to the order sheet.
The base-model Navigator, simply called the Navigator Standard, will start at $77,120 (including the $1,295 destination charge). That's $2,620 more than the previous model, but all Navigators now also come with Lincoln Co-Pilot 360, which adds auto emergency braking, blind-spot detection, lane-departure warning, auto high beams, and other assists.
Previously, many of these features were only available in the Select trim with the Technology Package. Buyers also get the aforementioned heated & cooled front seats, power running boards, and wireless charging, so we can't really complain about the price increase.
The popular Reserve trim, on the other hand, has been discounted for the 2020 model year. Lincoln's Select trim has been discontinued, and as a result Lincoln has lowered the starting price of the Reserve to $82,660 with the addition of a new 4x2 variant. The 4x4, meanwhile, is being lowered from $86,500 to $85,330.
As before, sitting at the top of the range is the all-wheel-drive Black Label. Starting at $98,065, it costs $375 more than last year's model. The extended-wheelbase L variant will only be offered in Reserve or Black Label styles, with the former starting at $85,860 and the latter starting at $101,265. As for why Lincoln has made these changes, a spokesperson told CarsDirect that the automaker wants to streamline the ordering process to be "even more effortless for clients". The 2020 Lincoln Navigator goes on sale this November.