But there's a good reason why.
While we're still waiting for the redesigned 2021 Nissan Frontier to arrive later this year, Nissan updated the current model for the 2020 model year with some important changes including a brand new engine and transmission that help modernize the ancient pickup. Now, Nissan has confirmed how much the updated 2020 Frontier will cost in the US.
Slated to go on sale in the US this July, the 2020 Nissan Frontier will start at $26,790 for the King Cab 4x2 S model. That's a considerable increase over the 2019 model's MSRP of $19,090, but not surprising considering the extensive upgrades included with the 2020 model. Nissan has also ditched the entry-level 2.5-liter inline-four and is only offering the 2020 Frontier with a V6 and automatic transmission to simplify the lineup, which has inevitably increased the price.
Equivalent trims see a much smaller price increase, as the cheapest V6-powered 2019 Frontier with an automatic transmission cost $26,010. Upgrading to the Frontier SV King Cab 4x2 will set you back $27,670, while the Frontier S King Cab 4x4 and Frontier SV King Cab 4x4 starts at $29,680 and $30,560 respectively.
The Frontier S Crew Cab 4x2, on the other hand, starts at $27,900. Short wheelbase and long-wheelbase versions start at $28,800 and $31,410 respectively. The 4X4 version of the Crew Cab starts at $31,290, while the short wheelbase and long-wheelbase versions start at $31,990 and $32,410 respectively. Topping the range is the Frontier PRO-4X Crew Cab 4x4 with a price tag of $37,490. All prices exclude the $1,095 destination and handling charge. According to Nissan, the 2020 Frontier has an average price increase of less than $2,000 across the trims.
Two previous option packages have been added to 2020 Frontier Crew Cab SV trims at no extra cost. The Midnight Edition includes special black exterior treatments and 18-inch gloss black aluminum-alloy wheels, while the Special Edition Package features a trip computer, satin chrome grille, body-color rear bumper, and 18-inch aluminum-alloy wheels.
Regardless of the trim, the 2020 Nissan Frontier is powered by an all-new 3.8-liter V6 engine paired with a similar nine-speed transmission that was introduced on the 2020 Nissan Titan. With 310 horsepower, the 2020 Frontier has 49 more ponies than the outgoing model. Other upgrades include a standard push-button start, and a leather shift knob, manual tilt steering, power door locks and power windows with driver-side auto-down are now available for all grades as standard.