Subaru has announced pricing and new features for 2020 Impreza.
When Subaru released its September reports, a few industry eyebrows were raised when it was revealed a drop in sales after 93 months of sales increases. Subaru puts the dip down to low inventories and fewer selling days in September 2019 compared to September 2018. Subaru would also like everyone to know that it still has 67 consecutive months of more than 40,000 vehicles sold under its belt. What will help get Subaru back to normal for this month is the 2020 Impreza going on sale with its new price and added standard equipment.
The facelift is a minor one, including some artful adjustments to the grille and headlights along with refined taillights on the 5-door model. Aesthetically, there are also new wheel options and Ocean Blue Pearl now appears on the options list for paint.
Standard equipment for the CVT-equipped Impreza is where the real value is added. Subaru's EyeSight Driver Assist suite is now standard equipment and includes automatic emergency braking, lane-keep assist, lane departure warning, throttle management, and lead vehicle start alert. The Sport trim hasn't been forgotten, and upgrading adds Subaru's SI-Drive powertrain performance management system to the package.
Now available as an option on all 2020 Subaru vehicles is the automaker's new Rear Seat Reminder system. However, given Subaru's consistent push towards family safety, we would have hoped that would be standard across the board.
There is a price increase on the 2020 Subaru Impreza, but it's only $100 for 2020 which makes it a better deal than last year's model. However, the new standard equipment is only on CVT equipped models. The base model with a manual transmission starts at $19,595, while adding the CVT transmission bumps the price up to $20,895 with delivery.
Sport trimmed models start at $23,795 and come standard with a manual transmission. At the top of the Impreza lineup is the Limited trim starting at $26,695 with delivery added. Subaru expects the 2020 Impreza to be in dealer showrooms this month.