Toyota has been making a noble and, so far, successful effort to launch more emotional cars. Design and handling are both key factors and while the Toyota Camry will likely never be an all-out high-performance sports sedan, the latest generation is, without question, the best one yet for those who like to drive. The best example is the 2020 Camry TRD, which will be arriving in dealerships shortly. Like the larger Avalon TRD, Toyota has packed in a fair amount of features for the money and, not to mention, a new driving and design attitude. And the best part is that the Camry TRD is not insanely expensive. Quite the opposite.

CarsDirect has learned that the 2020 Toyota Camry TRD will have an MSRP of $31,995 – nearly $4,000 less than the also sporty Camry XSE.

Interestingly, the Avalon TRD is actually $4,000 more than the Avalon XSE. The above Camry TRD price even factors in the $995 destination charge. To compare more precisely, the V6-powered Camry XKE begins at $35,405 while the top-of-the-line XSE starts at $35,955. Meanwhile, the Honda Accord 2.0T Sport, perhaps the Camry TRD's most direct rival, also has an affordable starting price of $31,640, when equipped with the automatic.

However, the Camry TRD is powered by the naturally aspirated 3.5-liter V6 with 301 horsepower and paired to an 8-speed automatic. The Acord 2.0T has 252 hp from its turbocharged 2.0-liter four. However, buyers do have the choice between a six-speed manual or a 10-speed slushbox. The overall Camry TRD package should appeal to those who want a sporty sedan but nothing too extreme.

Toyota has made a number of "track-tuned upgrades such as bigger brakes and improved suspension setup that lowers the vehicle by 0.6 inches. There's also a new aerodynamic body kit, TRD exhaust, matte black wheels, some red badging, and even painted red brake calipers.

Potential buyers should also be made aware that the Camry TRD will not offer the Navigation Package or Driver Assist Package, which adds a surround-view monitor and rear emergency braking. Other advanced safety features, like automatic emergency braking, remain standard. Instead of the XSE's leather seats, the TRD offers SofTex synthetic leather. A few sacrifices perhaps, but if driving is your thing then the choice is rather clear.