They don't come more rugged– or expensive – than Toyota's off-road pickup.
Looking for the best truck to take off-road? The Toyota Tacoma TRD Pro would be a good bet. But while there were deals to be had on the outgoing model, the 2020 version doesn't come cheap.
According to order guides obtained by CarsDirect, the top version of Toyota's updated mid-size pickup will carry a starting sticker price of $45,080 (including the required $1,120 destination charge). That's a solid grand more than last year's model, and the better part of twice the price of a base Tacoma, but it's only slightly more expensive than its closest competitors.
The 2020 Jeep Gladiator Rubicon goes for $45,040 (delivered), which is only forty bucks less than the top Tacoma. The 2020 Chevy Colorado ZR2 starts at $44,095, which is less than a grand cheaper than the Toyota. A 2019 Ford Ranger Lariat FX4 will set you back only $39,525, while a 2019 Nissan Frontier PRO-4X carries a $34,285 MSRP. GMC is slated to roll out an AT4 version of the Canyon next year to slot above the Canyon All Terrain (which starts at $38,090). And the Honda Ridgeline, refined as it may be, doesn't get quite into the same rock-crawling territory.
For 2020, Toyota has updated the Tacoma TRD Pro with new wheels, retuned Fox shocks, improved exterior cameras, and LED lighting. The snorkel air intake costs an extra $725, and the six-speed automatic transmission an additional $2,705 – at which point the price differential to the competition starts getting a fair bit wider.
Stick with the manual, though, and the TRD Pro presents a compelling option. But if you don't need all the off-road equipment and capability, Toyota has only increased the prices on the rest of the Tacoma lineup by about $200.